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ABB, Amway, American Water & Others Invest In ‘Social Email’ to Bring Collaboration to ALL Users

Lotusphere, Orlando Fla. - February 1, 2011 -, formally Mainsoft® Corporation, today announced 400 percent year-over-year sales growth of its ‘social email’ products, which dramatically increase adoption of enterprise collaboration tools such as Microsoft® SharePoint® and Google Docs by utilizing corporate email as a social and collaboration interface. More than 80 enterprise customers, including multi-billion dollar companies such as ABB, Amway and American Water, purchased in 2010 to make enterprise collaboration easily accessible to over 300,000 business users.

“No matter how powerful collaboration tools like Microsoft SharePoint or Google Docs may be, the vast majority of business users reject them because of the need to switch contexts and adopt new ways of working together. Yet people readily adopt these same tools when they’re integrated into everyday tools such as email,” said Yaacov Cohen, co-founder and CEO of “Our customers typically see adoption soar from 30 to 80 percent in just a few months with deployments.”