According to recent Gartner research from the Portals, Content, and Collaboration (PCC) Summit in Los Angeles, organizations will not realize productivity from mobile initiatives until mobile technology is used to aid in daily work practices. The majority of workers currently use their corporate phones for email, calendar and contact functions only, leaving much to be desired in terms of business value for mobile devices. Giving workers and all stakeholders seamless mobile access to applications and data will increase productivity and sales, and improve customer satisfaction through faster, better service. But getting these rolled out in practice, and more importantly, getting workers to use them, is a struggle.

As it stands, CIOs are faced with two options to move their mobile initiatives forward:

  • Cater to the masses. Identify ‘horizontal’ services that will be used by many employees. Here, the game is large-scale adoption, maximum utility across the organization and leveraging BYOD inroads. For example, large organizations need a mobile initiative whereby users with various needs can effectively and easily collaborate and execute projects on iPads and smartphones.
  • Focus on high-value, industry-specific mobile services. Each industry has unique business processes that can be improved by mobile technology. For example, in the transportation or oil and gas industries, where users are often out in the field without internet access, offline documents in emergencies can make all the difference to the business.

Both options have merits and pitfalls, so join the upcoming webinar to hear two experts, CEO EMEA Richard Poole and VP, Tech Services Ron Johnsen debate the pros and cons of both methods. Analyzing 4 real-world mobile business use cases, Poole and Johnsen will provide the valuable insight you need to make decisions about which option is most appropriate for your business.

Join the debate June 18, 2014, 11:00 AM EST, 15:00 UTC, 16:00 BST.

Register now!

Leora Borgenicht
Marketing Programs Manager