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Many cloud-based services deliver on their promise of low-friction adoption, business agility and scalability. The bad news: The proliferation of SaaS offerings creates a whole new set of data silos. While individual workers are embracing business cloud services in droves, it’s virtually impossible for them to make sense of the data streaming in from disparate CRM, ERP, HCM, help desk and PLM systems (e.g., Salesforce, Office 365, Workday, Netsuite).Toggling each cloud’s app to try to integrate the information just doesn’t work. The ensuing information overload results in poor decisions, missed opportunities … or worse.

Creating coherent and harmonious information from business data streams will be an integral part of the new digital workplace. Solving cloud cacophony represents a huge opportunity for enterprise IT to get ahead of the digital workplace curve, as well as for business cloud service providers and traditional system integrators eager to transition to the new cloud reality. will take part of a Gigaom Research analyst roundtable that will explore the challenges of the multivendor business cloud world. It will introduce the concept of the workstream and discuss how it can harmonize discordant business cloud silos.  Drawing upon real-world examples, the roundtable will present practical strategies that enterprise IT professionals, cloud service providers and system integrators can implement today. Join Gigaom Research and for “How to Deal With Information Overload in the Multivendor Business Cloud,” a free analyst webinar on Tuesday, February 17, at 10AM PT. Register here.


Daniel W. RasmusFounder and Principal Analyst, Serious Insights

David LavendaVice President of Product Strategy,




Idan Hershkovich
Director of Marketing Funnels